Lunch & Learn - The Customer Decision Journey - Marketing Choices in a Digital Age.
Name:
Lunch & Learn - The Customer Decision Journey - Marketing Choices in a Digital Age.
Date:
February 18, 2015
Time:
11:30 AM - 1:00 PM EST
Registration:
Register Now
Event Description:
The Customer Decision Journey – Marketing Choices in a Digital Age.
Raymond Cobb IIIJB Media | Inbound Marketing | Branded Content | PR
Building your brand in the digital age with so many alternatives for marketing can drive a person to paralysis by analysis. Come learn how you can evaluate the choices and reach your customers with your message. Ray Cobb, president of JB Media will walk you through the alternatives and how to effectively tie them together.
Raymond Cobb is president of JB Media, Inc., an integrated Marketing firm based in Atlanta. The firm’s strategies help clients increase awareness to drive measurable outcomes. Past campaigns have consisted of lead generation, the creation of premium content, media relations, special events, and community outreach. Prior to JB Media, he worked in corporate finance for several Fortune 100’s, including the Bank of America and GE Capital. Raymond also spent several years working as a senior account executive for local PR agencies serving clients such as SunTrust Bank and the National Black Arts Festival. He received his MBA from the University of Pittsburgh Katz Graduate School of Business and a bachelor’s degree from the University of Toledo.
Active in various community service efforts, Raymond currently serves on the Lilburn CID Board, and the Southwest Gwinnett Chamber of Commerce Board. Other civic board involvement includes the Gwinnett Chamber of Commerce Board, Metro Atlanta United Way Board, and the Gwinnett County Planning Commission. He is an active member of 100 Black Men - North Metro, and the American Marketing Association. He is a 2009 graduate of Leadership Gwinnett and served as president of the University of Toledo Alumni Association (Atlanta Chapter).
Raymond, his wife, and son live in a suburb of Atlanta.
